Cebu has the most important asset of all - a competent and highly trainable workforce. Educated, hardworking, innovative and stable.

English is widely spoken as a second language and there is an oversupply of college and university graduates in most fields. More than 93% of the population is literate. Cebu is the educational hub of the Central and Southern Philippines, and many graduates remain to seek employment locally. There are over 45 tertiary institutions, including six universitie s and ten manpower training centers which have an annual population of over 100,000 college students.